Jim Herd was the Executive Vice-President of World Championship Wrestling from 1988 to 1992, following Turner Broadcasting's acquisition of the NWA-affiliated Jim Crockett Promotions in 1988. Before that, Herd had been a station manager for the St. Louis TV station KPLR-TV, which broadcast the then-popular wrestling show Wrestling at the Chase. Later on, he served in an executive position for Pizza Hut of St. Louis. Herd resigned from WCW in early 1992.