The Holland America Line was founded in 1873 as the Dutch-America Steamship Company, a shipping and passenger line. Because it was headquartered in Rotterdam and provided service to the Americas, it became known as Holland America Line (HAL).

Within 25 years, HAL owned a fleet of six cargo and passenger ships, and operated between the Netherlands and the Dutch East Indies via the newly constructed Suez Canal. The line was a principal carrier of immigrants from Europe to the United States until well after the turn of the century, carrying 850,000 to new lives in the New World.

Though transportation and shipping were the primary sources of revenue, in 1895 the company offered its first vacation cruise, its second leisure cruise, from New York to the Holy Land, was in 1910. In 1971, HAL suspended its transatlantic passenger trade and, in 1973, the company sold its cargo shipping division.

In 1989, HAL became a wholly owned subsidiary of Carnival Corp., the largest cruise company in the world. Today, the premium cruise leader operates 13 ships to seven continents and carries nearly 700,000 cruise passengers a year.