Wizard or Wizard: The Magazine of Comics, Entertainment and Pop Culture (originally titled Wizard: The Guide to Comics and Wizard: The Comics Magazine) is a magazine about comic books, published monthly in the United States by Wizard Entertainment. It includes a price guide to current and valuable comics, as well as comic book, movie, anime, and collector news, interviews, and previews. It is known for its "fanboy" sense of humour, geared toward adolescent boys, which is shared by all the magazines published by Wizard Entertainment.

Wizard was founded in 1991 by college student Gareb Shamus as a newsletter for his parents' comic book store, estimating the values of "hot" comic books, comics with high demand in the back-issue market. Shamus' interest in the comics market stems from his friendship with comic artist Todd McFarlane and from working in his parents' store.

In issue #7, Wizard became closer to the magazine it is today, with glossy paper and color printing. Unlike other comics publications such as Hero Illustrated or The Comics Journal, Wizard has historically focused on superheroes and the economic side of comic collecting. Wizard strongly supported new publishers Valiant Comics and Image Comics, heavily promoting their new releases.

The magazine has also spawned several ongoing magazines dedicated to similar interests such as Toyfare for toys and action figures, Inquest Gamer for collectible game cards, Anime Insider for anime and manga, and Toy Wishes for mainstream toy enthusiasts, particularly children and parents. In 2006, the magazine was revamped with a bigger look and more pages, switching from the "perfect bound" or staple free look, to that of a more traditional magazine.

In November 2006, Wizard Editor-in-Chief and co-founder Pat McCallum was fired, after more than a decade with the company. Wizard has declined to say why he was removed. On February 21, 2007, Scott Gramling was announced as the new Editor-in-Chief.

In addition, Gramling, who had formally edited FHM magazine, brought in former A&F Quarterly Editor and Complex magazine Executive Editor Savas Abadsidis in as West Coast Editor and to run their Hollywood Editorial office.